Our Story

At SparkleUp Co., we believe your best accessory is your smile.

Born in Australia, SparkleUp was created to make teeth whitening simpler, and a little more fun.

We saw that most whitening products felt clinical, messy, or boring — so we set out to change that. With oral care innovation at the heart of everything we do, SparkleUp strips are designed with:

💎 Advanced whitening technology that gently conforms to your teeth for a secure fit.

💎 A dry, non-slip formula that stays in place without sticky residue.

💎 An oxygen-activation process and a formula that deliver fast, noticeable results — often from the very first use.

We know everyday life comes with coffee, wine, and all the little indulgences that can dull your smile. SparkleUp makes it easy to lift stains and restore radiance — no complicated routines, just a fresh, cleaner glow.

And because whitening should feel as good as it looks, we added a sparkly twist: refreshing flavours that make every application a moment to enjoy.

✨ SparkleUp is more than whitening. It’s confidence, freshness, and fun — in every strip.

-SparkleUp Co.